Super interesante planteo.
Argumetando interés público del consumidor se persigue en China a una empresa constituída localmente por vender café (sus productos) utilizando falsamente la marca "Starbuck"...
Y sí, más allá de la normativa marcaria de piratería, en este perfil de productos hay un tema de riesgo del consumidor e interés público involucrado.
Ni qué decir del daño que hace a la imagen de marca de Starbucks cualquier tipo de diferencia en calidad entre el producto vendido falsamente y el original. Sea poca o mucha la diferencia.
"On November 22, 2020, the Jiangsu Provincial Consumer Protection Committee announced they filed a public interest lawsuit on October 26, 2020 against Shuangshan Food (Xiamen) Co., Ltd. for selling counterfeited Starbucks coffee. Shuangshan was previously subject to criminal prosecution for the sale of the counterfeit coffee amounting to 7 million RMB (~$1 million USD). This is the first consumer civil punitive damages public interest litigation in Jiangsu Province and the demand for compensation of 21 million RMB is the highest demand ever made in China in a consumer civil public interest litigation."
"The Jiangsu Provincial Consumer Protection Committee concluded that the case was an intellectual property case involving counterfeit trademarks. The facts were clear and fixed, the amount involved was huge, and the infringement was serious. The fake coffee sales constituted fraud and the Committee therefore claimed punitive compensation of three times the amount involved. On October 26, 2020, the Wuxi Intermediate People’s Court formally accepted the case.
How to distribute any funds collected by the Committee as a result of the lawsuit has yet to be determined."
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