En sentencia muy bien fundada y muy razonable el Tribunal de Justicia de la Unión Europea confirma la posición de la EUIPO que denegó el registro marcario de la expresión literal "Pablo Escobar" solicitada como marca por Escobar Inc., empresa radicada en Puerto Rico.
Los argumentos son los razonables: la asociación con esta expresión literal lleva a la figura de un delincuente narcotraficante, ligado a crímenes muy graves, más allá de que - como argumentaban al recurrir la negativa original de registro - algunos lo hubieran llamado también "Robin Hood" en Colombia.
La evocación del pasado criminal de Escobar trasciende alguna referencia positiva que algunas personas le puedan atribuir.
LINk a la Sentencia, en inglés.
A la fecha de este post, el mismo día que dio a conocer, todavía no está pronta la traducción al español.
Link al resumen de la noticia:
https://curia.europa.eu/jcms/upload/docs/application/pdf/2024-04/cp240067es.pdf
Transcribo unos párrafos del pronunciamiento, en inglés:
" In the contested decision, the Board of Appeal correctly referred, in the light of the case-law cited in paragraph 24 above, to the perception of the persons who, within the relevant Spanish public taken into account, could be regarded as reasonable and having average sensitivity and tolerance thresholds and who, as such, shared the indivisible and universal values on which the European Union is founded.
26 Accordingly, the applicant is not justified in claiming that the Board of Appeal misinterpreted or misapplied or applied Article 7(1)(f) of Regulation 2017/1001 too liberally, by not referring, in that regard, to the perception of the majority of the persons making up the relevant Spanish public taken into account.
27 Furthermore, in the contested decision, the Board of Appeal was justified in finding that the persons referred to in paragraph 25 above would associate the name of Pablo Escobar with drug trafficking and narco-terrorism and with the crimes and suffering resulting therefrom, rather than with his possible good deeds in favour of the poor in Colombia, and would therefore perceive the mark applied for, corresponding to that name, as running counter to the fundamental values and moral standards prevailing within Spanish society.
28 The fact, evidenced by the documents produced in the file by the applicant, that the names of Bonnie and Clyde, Al Capone or Che Guevara have already been registered as EU trade marks, which have subsequently either expired or been cancelled, is not such as to call into question the assessments by which the Board of Appeal correctly interpreted and applied, in the present case, Article 7(1)(f) of Regulation 2017/1001, as interpreted by the case-law, by referring to the specific perception of the name Pablo Escobar by the persons referred to in paragraph 25 above.
29 In that regard, it should be noted that, according to the case-law, the decisions concerning the registration of a sign as an EU trade mark which EUIPO is led to take under Regulation 2017/1001 are adopted in the exercise of circumscribed powers and are not a matter of discretion. Accordingly, the legality of those decisions of the Boards of Appeal must be assessed solely on the basis of that regulation, as interpreted by the Courts of the European Union, and not on the basis of a previous decision-making practice (see, to that effect, judgment of 26 April 2007, Alcon v OHIM, C‑412/05 P, EU:C:2007:252, paragraph 65).
30 In the light of all the foregoing considerations, the first plea in law, alleging infringement of Article 7(1)(f) of Regulation 2017/1001, must therefore be rejected in its entirety as unfounded."
Comparto los fundamentos para mantener la negativa a registro.
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